Google Ads and Meta Ads managed for cost per lead

Paid ads bring enquiries from the first week, while SEO builds in the background. We set up tracking first, then run campaigns against a cost-per-lead target you agree to.

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What is included

Conversion tracking
Forms, calls and WhatsApp clicks tracked so every rupee can be tied to an enquiry.
Keyword and audience research
Search terms with buying intent, and audiences built from interests, locations and your customer lists.
Campaign build
Search, display, Performance Max, Facebook and Instagram campaigns structured for clean reporting.
Ad copy and creatives
Several versions of each ad, tested against each other.
Landing pages
Advice on, or design of, the page the ad sends people to, since that decides the cost per lead.
Weekly optimisation
Bids, budgets, negative keywords and creatives adjusted on what the data shows.

How it works

  1. Goals

    We agree a monthly budget and a target cost per lead.

  2. Set-up

    Tracking, accounts and campaigns are built and reviewed with you.

  3. Launch and test

    Ads go live with small tests across keywords, audiences and creatives.

  4. Optimise and report

    Budget moves to what works, with a report each month.

Questions about paid ads

How much should I spend on ads?

Enough to collect meaningful data, which depends on your industry’s cost per click. We suggest a starting budget after researching your keywords, and you pay the ad platforms directly.

Who owns the ad account?

You do. Campaigns are built in your own Google and Meta accounts, so the data and history stay with you.

Should I do SEO or paid ads?

Often both. Ads give you leads now and show which keywords convert; SEO lowers the cost of those leads over time.

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