Find out how to Write a Pitch That’ll Wow Editors & Shoppers (+ Examples)


Let me guess.

You’ve despatched out a gazillion e mail pitches, however you retain getting rejection slips. Or, worse, no responses in any respect.

Why does everybody besides you appear to know easy methods to write a pitch that lands high-paying jobs or visitor posts on prestigious blogs? Is there some secret they’re not sharing?

In the meantime, you’ll be able to’t even crack the content material mills and low-quality job boards, your confidence is zapped, and your freelancing profession is sputtering to a halt.

It’s not such as you’re attempting to pitch the New York Instances. However when the one writing gig you’ve landed this month is an advert for a boot scootin’ membership, you realize you need assistance.

Thank goodness you discovered your means right here.

Realizing Find out how to Write a Pitch is a Surefire Method to Develop Your Freelance Writing Enterprise

Let’s be sincere. Nobody likes chilly pitching. It may be icky and time consuming.

But it surely can be very rewarding. And whether or not you’re a freelancer starting from scratch, or a seasoned, full-time author looking for more freelance jobs, there’s no higher means of getting your foot within the door.

You see, most high-paying purchasers and standard blogs don’t must go searching for writers (and so they actually don’t promote on job boards). They will take their choose from the copywriters, journalists, bloggers, and freelance writers who method them immediately with a well-crafted pitch.

In actual fact, if you happen to don’t know easy methods to craft a very good pitch, you possibly can be caught within the content material mills eternally.

That’s why we need to provide you with all of the do’s and don’ts on writing pitches that’ll impress, together with simple to comply with suggestions, and loads of pitch examples you’ll be able to steal and adapt in your personal use.

On this information, you’ll be taught:

Prepared to leap in?

The Eight Greatest Errors You Can Make if You Don’t Know Find out how to Write a Pitch

Biggest Mistakes You Can Make if You Don’t Know How to Write a Pitch

In case you haven’t had a lot luck pitching, my guess is you’ve in all probability made one among these Eight frequent errors. And if that is your first time, keep away from these in any respect prices.

1. Lead with Your Full Bio

Unhappy to say, editors and purchasers aren’t fascinated about you. They solely need to know what you are able to do for them, and which you could ship what you promise.

Embrace a few sentences summing up who you’re – like an elevator pitch or a tailor-made model of your bio — however don’t give them your life historical past.

2. Be Imprecise

Don’t make them work too laborious. Inform them why you’re writing, give them a transparent abstract of your story concept or proposal, and present them you’re the appropriate particular person for the freelance writing job by linking to relevant clips. Don’t waffle on about the rest.

3. Write Lengthy-Winded Emails

The folks you’re emailing are busy professionals. You could respect their time by protecting your pitch succinct and related. In case you bore them with pointless particulars, you’ll by no means get previous first base.

4. Copy and Paste the Identical Pitch to Completely different Individuals

This can be a actual no-no.

Editors and purchasers have totally different wants, audiences, types and niches, all of which you must tackle. There isn’t a such factor as a one-size-fits-all pitch template. Please be happy to make use of any of the examples on this put up as a framework, or for inspiration, however be sure to tailor the small print to swimsuit.

5. Present Your Lack of Expertise or Confidence

In case you don’t have any related clips or expertise in a sure area of interest, don’t pitch them. Begin with what you realize. Your pitch must ooze credibility and confidence (even when you need to pretend it to begin).

Don’t say, “I believe I might be a very good match in your publication.”

Strive one thing like, “I’ve hands-on expertise at parenting and have beforehand written about vitamin for toddlers.”

6. Ignore Submission Pointers

Most publications have clear instructions for submitting a narrative concept. At all times be sure to comply with these instructions; in any other case, your pitch can be rejected.

Seek for tips on their web site or strive Googling “submission tips: [name of publication]”.

7. Connect Something to Your Electronic mail

This provides a layer of annoyance for the editor or consumer. They don’t need to open attachments and must learn extra. They need you to get to the purpose as rapidly as doable.

Plus, attachments are a purple flag to IT safety techniques and your e mail may find yourself in spam.

8. Present a Completed Draft

Whereas some publications might ask for a completed draft, most want to listen to about your story concept first (which is why it’s so necessary to examine their tips). In the event that they like the concept, the editor is more likely to make some adjustments to your authentic define. Presenting them with a completed piece earlier than they’ve requested for it gained’t do you any favors.

Now you realize the errors to keep away from. Let’s discuss concerning the substances you ought to embrace in your pitch.

The Eight Important Elements of a Freelance Author’s Electronic mail Pitch

Essential Ingredients of a Freelance Writer’s Email Pitch

Essential Ingredients of a Freelance Writer’s Email Pitch

1. Analysis, Analysis, and Analysis

That is important. Get aware of the publication’s fashion and tone of voice. Know who their readers are, what subjects they’ve lined up to now and what their most up-to-date focus is. Establish the gaps you’ll be able to fill.

Likewise, with purchasers, do your homework. Crawl by way of their web site. Try their Tweets and Fb web page. Arrange a Google Alert to get the very newest information or bulletins. Then wow them with a pitch that speaks on to the issue they’ve and how one can resolve it together with your writing expertise.

2. Know Who You’re Pitching to

Don’t tackle your e mail to “Pricey Sir”. It’s lazy and generic. Editors and advertising executives all have names and e mail addresses, which aren’t that onerous to search out.

The simplest means is to choose up the telephone and ask who you need to ship your pitch to. You can additionally use a device like or go to LinkedIn and do some digging. It exhibits you’ve executed your homework and also you care sufficient to get the small print proper. And whenever you tackle an actual human being, you stand extra of an opportunity of your pitch getting learn.

The exception to this rule is when the publication’s tips inform you to e mail your pitch to a generic tackle, or by way of a submission type. By which case, do what you’re advised.

3. Write a Zinging Topic Line

Your topic line must seize their consideration and compel them to open your e mail. Check a couple of methods like these:

  • Maintain it transient. Data research suggests 7-9 phrases is optimum.
  • Use their identify within the topic line to catch their eye. For instance: “Mary, I’ve an ideal pitch for you.”
  • Use a headline that exhibits you’ve executed your analysis and you realize what their readers need. Instance: “Story Thought: Find out how to Prepare Older Canine“
  • Converse to their ache factors. “Jeff, need assistance protecting your weblog updated?”
  • In case you have been referred by a mutual buddy or affiliate, use their identify. “John Brown instructed I drop you a line.”

No matter you do, preserve it skilled. Your intention is to get your e mail opened, not have it redirected to spam.

4. Embrace a Hook

The intention of the hook is to show you perceive their viewers or enterprise wants and you’ve got one thing recent to say. You need to get them nodding in settlement, desperate to know extra. Ideally, your hook ought to seem as near the beginning of your e mail pitch as doable.

Listed here are some concepts:

  • Spark their curiosity with a query: “Is social media advertising a precedence for your online business proper now?”
  • Stroke their ego: “Your latest put up on knitting for inexperienced persons was fascinating. I’ve an ideal story concept that may broaden on the subject of easy methods to learn knitting patterns and improve your weblog’s authority on this area of interest.”
  • Allow them to know you’ll be able to resolve a present drawback for his or her enterprise or viewers: “Do you know 90% of millennials fear they’ll by no means be capable of get a foot on the property ladder? My story concept exhibits your millennial viewers how attainable house possession actually is.”

 5. Get to the Level and Be Related

Now they’re hooked. It’s a must to reel them in. Right here’s how:

  • Get to the purpose: What’s your instructed headline or proposal? Go straight to this after your opening and preserve your e mail as transient as doable. It’s okay if you must take a couple of paragraphs to clarify your pitch. However don’t waffle.
  • Be Related: Make sure that every part in your pitch is related. Don’t veer off target. Don’t inform a meals weblog about your philosophy diploma. However, if you happen to’re a graduate of Le Cordon Bleu, that’s one thing you need to embrace.

6. State the Advantages of Your Pitch

This is among the most necessary substances. How is your pitch going to assist the editor’s viewers or the consumer’s enterprise? How is it related or well timed? What provides it an edge?

For example, if you happen to’re pitching a consumer you may say one thing like, “What would it not imply to you if I may assist enhance site visitors to your web site and open the door to extra gross sales?”

Doesn’t that sound extra attractive than, “I’m an search engine optimisation author and may help you rank larger on Google with some enhancements to your web site content material.”

Or, if you happen to’re pitching a parenting weblog, spell out how your story concept goes to profit their readers? Like this:

“COVID-19 has offered mother and father with a brand new set of challenges. This well timed put up will discover how collaborative parenting leads the way in which in a pandemic and offers them methods they could by no means have tried earlier than.”

Be clear and direct concerning the irresistible advantages of your pitch.

7. Inform Them Why You’re the Finest Particular person for the Job

They’re bought in your concept. Now you must promote them on you. That is the place you get to boast a little bit, however ensure that every part is related to the subject you’re pitching. Right here’s what you may embrace:

  • Your expertise in (or ardour for) the area of interest.
  • Your expertise as a contract author within the area of interest.
  • Any {qualifications} that add to your credibility on the subject.
  • Hyperlinks to some of your best writing samples and revealed items as an instance your potential.

For instance:

“I’ve been a freelance author for two years and a passionate advocate for animal rights for 10 years. I’ve beforehand been revealed in [names of relevant blogs or publications] and my clips embrace [add hyperlinks to 2 or 3 related clips].”

What if you happen to don’t have any revealed clips? Don’t fear. Hyperlink to your personal posts in Medium or LinkedIn. Even unpublished samples in Google Docs will do effective.

If an editor or consumer loves your concept and you may show your potential to put in writing and your relevancy to their area of interest, that’s all that issues.

8. Make it Actually Simple for Them to Comply with Up

It’s superb how typically freelancers overlook to incorporate their primary contact particulars. Positive, the editor or consumer has your e mail tackle, however typically folks want to choose up the telephone, so give your self each benefit.

Embrace your telephone quantity and placement so that they know what time zone you’re in. Higher nonetheless, create knowledgeable e mail signature, with all of your contact particulars and related hyperlinks included.

In case you occur to be of their hometown, this can be a bonus as many purchasers want to make use of native freelancers. So, on this occasion, inform them you’re obtainable for a face-to-face assembly any time.

Now that you realize the errors present in unhealthy pitches and the important substances to incorporate in good pitches, let’s go over easy methods to write a pitch to editors (for weblog posts) and purchasers or hiring managers (for freelance writing jobs).

Up first, easy methods to write a pitch for weblog posts:

Find out how to Write a Pitch for an Article or Weblog Publish (With Instance Pitches)

How to Write a Pitch for an Article or Blog Post (With Example Pitches)

How to Write a Pitch for an Article or Blog Post (With Example Pitches)

Firstly, comply with all of the do’s and don’ts we’ve outlined above. They apply to all freelance bloggers, article writers, even authors of non-public essays, op-eds, artistic writing assignments, and opinion items.

However there are two extra key parts you should embrace whenever you’re pitching a narrative concept to a weblog editor.

1. Be authentic

That is essential. Editors are searching for relevancy and originality, and we’ve already talked concerning the significance of relevancy.

So, what will we imply by originality?

  1. It’s by no means been revealed anyplace else. It have to be supplied solely to the publication you’re pitching (till they reject it and you may transfer on to the following editor with the identical concept).
  2. The story concept fills a niche or presents a recent, new perspective their viewers will need to learn.

That’s why analysis is so necessary. You could suppose your concept is sparklingly new, however you must make sure of it earlier than you pitch. Return and have a look at the posts or articles they’ve revealed on the subject. What unique approach can you employ that may add worth to their readers?

For instance, say you’re pitching a well being and health weblog which has revealed a couple of posts about push-ups. You could make your story concept authentic by pitching an angle they haven’t lined earlier than. One thing like this may work:

“Your readers already know that push-ups are the right train for a number of muscle teams. However what if there’s a brand new method to the standard pushup that would rework their physique in 30 days.”

2. Pitch an ideal story, not a subject

If we take the earlier instance, the subject can be “push-ups” however the story is how a brand new method to push-ups can rework your physique in 30 days. See the distinction?

One other potential subject is “the rising recognition of motorhome holidays.” However if you happen to tried pitching that as a narrative concept, you’d be rejected. The place’s the angle? What makes it totally different?

What about this:

Instance of a Story Thought Pitch

Motorhome holidays have gotten more and more standard, and more and more costly. However there’s a brand new motion of motorhome vacationers who’ve discovered a technique to journey the nation for $1 a day, and even at no cost. This text explores the little-known advantages of RV relocation – the return or switch of rent automobiles. It contains an interview with the fleet govt of XYZ Van Rent, and the Murray household who traveled in an RV from Palm Springs to Toronto with out paying a dime in rental charges.

Do you see how this offers the story concept substance and a unique approach? It additionally tells the editor the plan of motion for tackling it which exhibits them you’ve thought it by way of and who you need to interview. These are the emblems of knowledgeable freelance author editors like to work with.

Now let’s pull all of it collectively and present you a full instance of a pitch e mail to an editor utilizing all the guidelines and methods we’ve lined:

Full Instance for a Weblog Publish Pitch

Hello [name of editor],

I’m an avid reader of your weblog and cherished your latest put up on pet coaching. However this acquired me occupied with the challenges of instructing older canines, which is usually neglected. I’ve a story concept that may add a brand new dimension to your collection on canine coaching methods and assist readers who’re involved concerning the apparently unusual new behaviors of their growing older canine.

Find out how to Prepare Older Canine When They Go Off the Rails

As they age, canines begin to bodily deteriorate. Their eyesight and listening to worsen, their reminiscence suffers, and – like people – they get drained and cranky. And typically, they show new and surprising unhealthy behaviors. This put up explores the the explanation why your older canine could also be altering, easy methods to acknowledge the indicators and easy methods to re-train your canine when he goes off the rails.

I intend to interview Dr John R Smith, famend veterinary surgeon for his insights into bodily adjustments; and Peter Smith, a canine behaviorist and coach for his stunning tackle how one can train an outdated canine new methods.

The primary takeout in your readers would be the consolation in understanding their ageing canine isn’t past assist, they’re not unhealthy house owners, and there are some simple methods to right Fido’s newly acquired unhealthy habits.

About me: I’m a freelance author with Three years’ expertise, and passionate canine lover. A few of my latest and related clips are [Title of clip], [Title of clip], and [Title of clip]. My web site and additional particulars are right here.

Thanks in your time and consideration. I hope to listen to again from you quickly. Please be happy to e mail or name  my telephone quantity is […] and I’m based mostly in […]

Take this instance, tweak it, and make it your personal.

Find out how to Write a Pitch for a New Shopper as a Freelance Author (With Examples)

How to Write a Pitch for a New Client as a Freelance Writer (With Examples)

How to Write a Pitch for a New Client as a Freelance Writer (With Examples)

As soon as once more, comply with all of the do’s and don’ts we’ve outlined above. With a few exceptions, they apply to consumer pitches as properly.

While you’re first beginning out, there are two sorts of pitch emails you need to contemplate: the proposal, or the overall introduction.

The Proposal Pitch

That is the place you chilly pitch a consumer with a selected proposal in thoughts. Take into consideration all of the writing companies you provide and the way these may profit the consumer you’re focusing on: case research, touchdown pages, weblog posts, e mail campaigns, and so forth. Now match these to a potential consumer based mostly on the analysis you’ve executed.

For instance: Possibly the consumer’s weblog hasn’t been up to date in months, or their “About Us” web page on their web site may do with an overhaul.

Otherwise you suppose a enterprise who sells advanced software program may profit from some case research to higher clarify their product and enhance gross sales.

The proposal pitch ought to establish the issue, with out being over vital, define the answer, and spotlight the advantages. Maintain it quick, well mannered, {and professional}.

Like this:

Full Instance for a Proposal Pitch

Hello [name of client],

I’m a freelance author and an ideal admirer of your online business. I observed you latterly expanded your product line into the patron market. Congratulations.

I do know this as a result of I used to be fascinated about buying your [product name] myself, however acquired a bit misplaced within the technical info in your web site. It occurred to me a few case research is likely to be the right resolution to assist demystify the complexities of the product and enhance gross sales to much less techno-savvy patrons.

I’ve expertise in writing case research in your business and a few of my latest and related clips are [Title of clip], [Title of clip], and [Title of clip]. My web site and additional particulars are right here.

If this concept is of curiosity, I might be delighted to debate it with you to scope out a quick and sure payment. I stay up for listening to from you my telephone quantity is […] and I’m based mostly in […]

The Normal Introduction Pitch

You could not have a selected undertaking in thoughts for the consumer you’re pitching, however you need to get your self on their radar.

On this e mail you’re going to offer them a normal really feel in your companies and discover out in the event that they ever use freelancers.

They could not want you immediately, but when they like your method, they could contemplate you in future. So, as ever, deal with them like a fellow human being and tailor your message to pique their curiosity.

Full Instance for a Normal Introduction Pitch

Hello [name of client],

Congratulations in your latest enlargement into the patron market. This have to be an thrilling time for you, and I’ve been watching your new advertising campaigns with curiosity.

I’m a freelance author with expertise in your business and I questioned if you happen to ever have the necessity to outsource any of your content material advertising or copywriting actions – particularly as you’re focusing on new client market segments.

I concentrate on weblog posts, internet content material and e mail campaigns and a few of my latest and related clips are [Title of clip], [Title of clip], and [Title of clip]. My web site and additional particulars are right here, and I’m additionally an occasional visitor on an business podcast that could be of curiosity to you.

By the way, the final clip resulted in a Web page #1 rating on Google and a big site visitors enhance to my consumer’s web site.

I’d love the chance to do the identical for [name of business], so please be happy to achieve out if you happen to suppose I may help, both now or someday sooner or later. My telephone quantity is […] and I’m based mostly in […].  

A Remaining Phrase on Pitching

I hope we’ve impressed you to rethink your method to pitching and spurred you into giving it one other strive.

Tomorrow, begin recent.

Decide your mark. A neighborhood enterprise, or a weblog that’s proper in your pocket. Do your analysis and pitch them with an concept that’s related and authentic — one thing their viewers or enterprise goes to like.

This time, you’ve acquired the ammunition you must keep away from the errors, embrace the appropriate substances, and pitch with all the arrogance and credibility you’ll be able to muster.

However at all times bear in mind, pitching is a numbers recreation.

The extra you do it, the higher you’ll grow to be at crafting these profitable pitch letters and emails and touchdown the high-paying writing gigs and weblog posts you deserve. I promise.

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