How content material helped an internet grocery retailer improve web site site visitors by 56% [success story] | Brafton

How content material helped an internet grocery retailer improve web site site visitors by 56% [success story] | Brafton


In case you’re a number one on-line grocer – or any e-commerce web site – the one factor you completely want extra of earlier than you’ll be able to enhance gross sales is web site site visitors.

Probably the greatest methods to get that site visitors is to rank nicely in natural search outcomes for extra key phrases.

How do you rank nicely for extra key phrases and present up in additional Search Engine Outcomes Pages (SERPs)?

With actually nice content material – and on this case, A LOT of it.

The mission: Enhance web site site visitors

When this e-commerce web site requested us to create 800 touchdown pages within the span of three months, a few of us had been positive they meant to put in writing 80.

However the figures had been proper, and that meant we needed to gear up for one of many extra outstanding feats of teamwork at Brafton – nay – any firm.

The aim of this content material can be to extend the variety of key phrases the location ranked for, and ideally, enhance the rankings of current key phrases, with the long-term objective of driving extra web site site visitors and – ultimately – boosting gross sales.

We began with a trial run.

Two writers tackled the primary two touchdown pages, and through a evaluate of these items, the consumer stated he felt good going into the vacations realizing he’d be partnering with us.

The actual work started in Q1 once we got down to create the copy.

In fewer than 90 enterprise days, 13 of our writers, three editorial managers, and a couple of undertaking managers collaborated to create 800 touchdown pages.

About half of these pages had been product class and subcategory pages, whereas the opposite half had been about particular manufacturers featured on the location. All of them used cautious phrasing that will assist maximize key phrase rating and site visitors potential.

444,000 phrases later: Mission completed

We started the undertaking in early January of 2020 and completed it earlier than the top of March.

In complete, we produced 444,000 phrases, which is the equal of about two Moby Dicks.

Because of this, the overall variety of key phrases the net grocer ranked for jumped by greater than 20% within the span of about 6 months.

That ~20% improve in the end helped drive a 56% improve in site visitors – and counting.

As a result of if you rank for extra key phrases, you begin displaying up in additional search outcomes, and when that occurs, extra individuals begin clicking in your pages.

The lesson: Content material for search engine optimization works

This was, for all intents and functions, a text-book instance of content material getting used to facilitate search engine optimization, and search engine optimization performing as a pathway to improved web site site visitors.

As we established within the first sentence of this put up, site visitors is a precursor to probably the most stunning metric of all of them: A year-over-year improve in gross sales.

To be continued …


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